Sections
Facebook analytics is divided into three sections:Page
Overall Page performance including:- Page followers and growth
- Page reach and impressions
- Page engagement (reactions, comments, shares)
- Audience demographics
Posts
Individual post performance:- Post impressions (organic, paid, follower, and non-follower breakdowns)
- Engagement per post (reactions, comments, shares)
- Impression and reaction trends over time
- A per-post table you can sort to find your best performers
Videos
Video-specific metrics:- Video views and total watch time
- Average view duration
- Likes, comments, and shares per video
- A per-video table with a detail view for each video