Sections
X analytics is divided into two sections:Account
Overall account performance for the selected period:- Followers, Following, and Listed (lifetime profile counts)
- Tweets published, Impressions, and Engagements in the period
- Likes, Retweets, Replies, Quotes, and Bookmarks
- Link Clicks and Profile Clicks
- Impressions and Engagement charts over time
Content
Individual tweet performance:- Impressions per tweet
- Likes, Retweets, Replies, Quotes, and Bookmarks
- Total Engagements
- Link Clicks and Profile Clicks
- For media tweets: Video Views, Watch Time, and Completion %
Accessing
Navigate to Analytics > X from the sidebar. Select the section tab (Account or Content) to view the corresponding metrics.Impressions, Link Clicks, and Profile Clicks come from X’s non-public metrics, which require paid API access. When unavailable, those metrics fall back to public data or show as zero.