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Social media studio is a unified social media scheduling and management platform that publishes to every major network through their official APIs.

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The publishing pipeline

  1. Compose — write a post in the Composer, with optional AI assistance from AI Studio.
  2. Schedule — pick a time on the Calendar or publish immediately. Posts can move through draft and approval states before they are published, so teammates can review work before it goes live.
  3. Queue — the platform enqueues each scheduled post and dispatches it to the target network at the scheduled time.
  4. Deliver — published posts call each network’s official API across 16 publishing destinations (see Connecting accounts): Twitter/X, Instagram, LinkedIn (profiles and Pages), Facebook, TikTok, YouTube, Threads, Pinterest, Bluesky, Mastodon, Discord, Slack, WordPress, Dev.to, and Dribbble. WhatsApp (approved templates) and Telegram are messaging-only and are not part of the post pipeline.
  5. Track — replies and DMs flow into the unified Inbox; engagement metrics surface in Analytics.

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What you can build on top

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Authentication model

The API and CLI authenticate via workspace-scoped API keys generated from Settings → API. Each key inherits the role of the user that created it; revoking a key invalidates all downstream agents and integrations using it.

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Plans

API, CLI, and MCP access are included on every paid plan, with limits that depend on the plan. See Billing or your dashboard’s billing page for current limits and upgrades.