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Social media studio is a unified social media scheduling and management platform that publishes to every major network through their official APIs.

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The publishing pipeline

  1. Compose — write a post in the Composer, with optional AI assistance from AI Studio.
  2. Schedule — pick a time on the Calendar or publish immediately. Posts can move through draft and approval states before they are published, so teammates can review work before it goes live.
  3. Queue — the platform enqueues each scheduled post and dispatches it to the target network at the scheduled time.
  4. Deliver — published posts call each network’s official API across all 20 connected destinations (see Connecting accounts) — including Twitter/X, Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, WhatsApp, Pinterest, Bluesky, Mastodon, Reddit, Telegram, Discord, Slack, Google Business Profile, WordPress, Dev.to, and Dribbble.
  5. Track — replies and DMs flow into the unified Inbox; engagement metrics surface in Analytics.

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What you can build on top

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Authentication model

The API and CLI authenticate via workspace-scoped API keys generated from Settings → API. Each key inherits the role of the user that created it; revoking a key invalidates all downstream agents and integrations using it.

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Plans

API, CLI, and MCP access are gated by plan tier. See Billing or your dashboard’s billing page for current limits and upgrades.