Pinterest Analytics

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Sections

Pinterest analytics is divided into two sections:

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Account

Overall account performance:

• Impressions
• Pin clicks and Pin click rate
• Outbound clicks and Outbound click rate
• Saves and Save rate
• Engagement and Engagement rate

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Pins

Individual Pin performance:

• Impressions, Pin clicks, Outbound clicks, and Saves per Pin
• Engagement and per-metric rates
• Top Pins and Top Video Pins
• Sort top content by Impression, Engagement, Outbound click, Pin click, or Save

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Accessing

Navigate to Analytics > Pinterest from the sidebar. Pick an account, then switch between the Account and Pins sections to view the corresponding metrics.