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The Social Inbox brings all your conversations — messages, comments, and mentions — from every connected platform into one unified view.

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Accessing the Inbox

Navigate to Inbox from the sidebar, or go to so-me.studio/inbox.

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Supported platforms

The inbox covers Meta platforms out of the box, plus an extended set of messaging platforms:
  • Meta — Facebook, Instagram, WhatsApp
  • Extended — Slack, Telegram, Discord, Bluesky, Mastodon, Reddit
Available conversation types vary by platform — for example, Facebook and Instagram surface messages, comments, and mentions, while the extended platforms are message-focused.

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Features

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Unified conversations

See messages, comments, and mentions from every connected account in one stream. No need to switch between platforms.
  • By platform — Show conversations from a specific platform
  • By type — Filter by messages, comments, or mentions
  • By status — Show unresolved, resolved, or archived conversations
  • Read/unread — Show only unread conversations
  • Search — Find conversations by sender name, message text, or page name

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Replying

Reply to conversations directly from Social media studio. Attach text, images, videos, audio, or documents to your replies.
Some threads can’t be replied to — for example, certain webhook-only sources where the platform doesn’t allow outbound replies. The inbox indicates when replying is unavailable for a conversation.

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Conversation status

Manage your workflow by marking conversations as:
  • Unresolved — Needs attention
  • Resolved — Handled and done
  • Archived — Stored for reference

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Read status

Conversations are marked as unread when new messages arrive. Click to mark as read.

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Bulk reply

Send one message to many conversations at once instead of replying to each individually.
1

Select conversations

Choose multiple conversations from the list.
2

Compose your message

Write a single reply. Use the {{name}} and {{firstname}} personalization tokens to insert each recipient’s name — when a name isn’t available, the token falls back to a neutral greeting.
3

Preview

See how the message renders for a sample recipient before sending. The composer also flags any conversations that will be skipped (for example, ineligible threads).
4

Send

Replies are queued and sent in the background with live progress tracking, so you can keep working while they deliver.

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Enabling the Inbox

The inbox is enabled per social account:
1

Go to Inbox settings

Open the inbox subscription settings.
2

Subscribe an account

Enable the inbox for each social account you want to receive messages from.
3

Start receiving

New messages, comments, and mentions appear in your inbox in real time.

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Archive

Access archived conversations from the Archive tab in the sidebar. Archived conversations are kept for reference but don’t appear in the main inbox.

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Saved replies

Create reusable reply templates for frequently asked questions:
  • Save text replies with up to four image attachments
  • Quickly insert saved replies when responding to conversations
  • Edit or delete saved replies anytime