WhatsApp Business requires pre-approved message templates for outbound messaging. Manage your templates directly from Social media studio.
Accessing Templates
Navigate to WA Templates from the Inbox section in the sidebar, or go to so-me.studio/whatsapp-templates.
What are WhatsApp templates?
WhatsApp templates are pre-approved message formats that you can use to initiate conversations with customers. They must be approved by Meta before use and can include:
- Header (text, image, video, or document)
- Body text with dynamic variables
- Footer text
- Call-to-action buttons
Managing templates
View templates
See all your WhatsApp message templates with their approval status, category, and language.
Create a template
Design a new template with header, body, footer, and buttons, then choose a category — Marketing, Utility, or Authentication — and submit it for Meta approval. Template names must be lowercase letters, numbers, and underscores only.
Template status
- Approved — Ready to use
- Pending — Waiting for Meta review
- Rejected — Not approved (review the rejection reason and modify)
Keep templates clear and follow Meta’s category guidelines (Marketing, Utility, or Authentication) to improve approval rates.
