WhatsApp templates are pre-approved message formats that you can use to initiate conversations with customers. They must be approved by Meta before use and can include:
Design a new template with header, body, footer, and buttons, then choose a category — Marketing, Utility, or Authentication — and submit it for Meta approval. Template names must be lowercase letters, numbers, and underscores only.
Rejected — Not approved (review the rejection reason and modify)
Keep templates clear and follow Meta’s category guidelines (Marketing, Utility, or Authentication) to improve approval rates.
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