Metrics
Google Business analytics provides location-level insights:- Business impressions on desktop, across Maps and Search
- Business impressions on mobile, across Maps and Search
- Call clicks
- Website clicks
- Direction requests
- Conversations (messages started from your profile)
- Bookings
- Food menu clicks and food orders
Accessing
Navigate to Analytics > Google Business from the sidebar, then select a location to view its metrics. If your profile manages multiple locations, switch between them from the location selector.Google Business supports a longer history window than other platforms, so you can review performance further back in time.
Google Business analytics requires a connected Google Business Profile.