Sections
Instagram analytics is divided into three sections:Account
Overall account performance:- Reach and views, with breakdowns by audience (followers vs non-followers) and by content type
- Profile visits and website clicks
- Interactions, likes, comments, shares, and saves
- Replies and link taps
Media
Individual post and reel performance:- Likes, comments, saves, and shares per post
- Reach and impressions per post
- Best performing content
- Engagement trends
Stories
Stories-specific metrics:- Story views and reach
- Replies, shares, and total interactions
- Follows and profile visits from stories
- Navigation actions (forward, back, and exits)
- A per-story breakdown table
Stories are only available for 24 hours after publishing, so this section reflects your currently active stories.
Accessing
Navigate to Analytics > Instagram from the sidebar. Select the section tab (Account, Media, or Stories) to view the corresponding metrics.Instagram analytics requires a Business or Creator account connected via a Facebook Page.