Sections
LinkedIn analytics is divided into two sections:Page
Overall Page performance:- Total Followers, Organic Followers, and Paid Followers (gains plus lifetime)
- Visitors and Unique Visitors
- Button Clicks, with mobile vs desktop view breakdowns
- Per-tab views (Overview, Careers, Jobs, Life at, About, People, Products, Insights)
- Follower demographics (job function, company size, industry, seniority, location)
Posts
Individual post performance:- Impressions and Unique Impressions
- Engagement Rate
- Likes, Comments, Shares, and Clicks
- Video Views, Video Reach, and Watch Time for video posts
- Best performing posts and content trends over time
Accessing
Navigate to Analytics > LinkedIn from the sidebar. Select the section tab (Page or Posts) to view the corresponding metrics.LinkedIn analytics requires a connected Company Page where you have an administrator role. Personal profiles do not expose page or post analytics.