Analytics Overview

Analytics shows you how your content performs across every connected platform. Track followers, engagement, reach, and more across 12 platforms.

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Accessing Analytics

Navigate to Analytics from the sidebar. Each platform has its own analytics section with platform-specific metrics.

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Available platforms

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Time periods

Analytics dashboards default to the last 28 days. The date range is configurable, and the maximum range is 90 days for most platforms. Google Business supports longer ranges.

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Growth trends

Every metric shows its period-over-period change compared to the immediately preceding window of equal length, so you can see whether performance is trending up or down at a glance. Individual posts also have their own analytics with the same growth indicators.

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Common metrics

While each platform has unique metrics, common data points include: