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Analytics shows you how your content performs across every connected platform. Track followers, engagement, reach, and more on 9 platforms: Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, Bluesky, and Mastodon.

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Accessing Analytics

Navigate to Analytics from the sidebar. Each platform has its own analytics section with platform-specific metrics.

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Available platforms

Facebook

Page insights, post performance, and video metrics

Instagram

Account growth, media performance, and Stories analytics

X (Twitter)

Account metrics and content performance

LinkedIn

Page analytics and post engagement

YouTube

Channel overview and video performance

TikTok

Account growth and video performance

Pinterest

Pin performance and audience insights

Bluesky

Account metrics and post engagement

Mastodon

Account metrics and post engagement

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Coming soon

Reddit and Google Business Profile analytics are coming soon. WhatsApp analytics is not in the Analytics menu yet. The pages below describe these sections ahead of their release:

Reddit

Account metrics and post performance

Google Business

Profile views, searches, and customer actions

WhatsApp

Account analytics and messaging metrics

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Time periods

Analytics dashboards default to the last 28 days. The date range is configurable, and the maximum range is 90 days. Every metric shows its period-over-period change compared to the immediately preceding window of equal length, so you can see whether performance is trending up or down at a glance. Individual posts also have their own analytics with the same growth indicators.

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Common metrics

While each platform has unique metrics, common data points include: