Sections
YouTube analytics is divided into two sections:Channel
Overall channel performance, organized into inner tabs:- Channel Performance — views, engaged views, watch time, average view duration, likes, comments, shares, and subscribers gained/lost
- Traffic Sources — where your views come from
- Playback Insights — views broken down by device, operating system, and playback location
- Audience — views by country and by subscriber status
Videos
Individual video performance in a sortable table:- Views and watch time per video
- Likes and comments
- Average view duration
- Impressions and click-through rate (CTR)
- A detail view for each video with traffic and audience breakdowns